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In the beginning...

In 1994, Safety Central began as a brick and mortar store located in the heart of
Silicon Valley, California with the vision to supply highly sought after, hard-to-find
emergency preparedness, earthquake safety, self defense, home health aids and
homeland security products, over the years, we have supplied these products to
numerous single family homes, small and large Businesses, Corporations,
Universities, State, Government agencies and Military bases. As the Internet has
grown over the last 11 years, so has our reputation for great customer service and
an extensive product line. Our product line has expanded to currently offer nearly
3000 items, fulfilling the needs of Homemakers to Government agencies, which
have come to rely on us to supply them with the right products and services to
compliment their needs. Safety Central has been featured in numerous
publications such as The Wall Street Journal, Silicon Valley Business Journal,
magazine and newspaper articles, books, radio stations and has been profiled in
CNN Money, as well as various news broadcasts. Over the years Safety Central
has supplied products to the Survivor television series, Bay Watch, the X Files,
Kings of Queens television series, and numerous other movie production
companies as well as supplied products to many U.S. Embassies, Government
agencies and Military bases throughout the United States and abroad as well as
universities and medical centers such as Stanford, Harvard, Washington State,
Cedars-Sinai, and the Mayo Clinic.

In 2000, The Preparedness Center online shopping portal was launched offering
nearly 3000 items. Over the years The Preparedness Center has become a
popular online shopping destination offering a wide and diverse product line. We
have responded to growing customer needs during event driven emergencies
such as natural and man-made disasters and homeland security concerns. In
2003, we expanded to encompass nearly 12,000 square foot of warehouse,
office, order processing and grounds to better meet our customer's needs and to
enhance timely order fulfillment. In time we have become popular through years
of word of mouth, name branding, logo recognition, excellent customer service,
and enhanced product offering that has lead to a substantial referral and
customer base. We have a can-do philosophy, which provides dedicated
customer service, high level of order fulfillment readiness and fast response to
our customers product and shipping requirements. The Preparedness Center
has always and will always remain devoted to meeting the needs of our
customers.

In 2006 The Survival Store online shopping portal was launched

Popularity and Expansion:

Over the years, these stores have become popular online shopping destinations
offering a wide and diverse product line which has enabled our sales to grow
each year, thereby enabling us to optimize sales during peak seasonal buying
trends as well as being able to respond to growing customer needs in the event
of emergencies such as natural disasters and homeland security threats. In
2003, we expanded our facility to encompass more than 12,000 square feet of
warehouse, office and order processing, to better meet our customer's needs
and to enhance timely order fulfillment. These stores have become popular
through years of word of mouth, name branding, logo recognition, excellent
customer service, and enhanced product offering which has lead to a substantial
customer and referral base. We have a can-do philosophy, which provides
dedicated customer service, high level of order fulfillment readiness and fast
response to our customers product and shipping requirements. We will always
remain devoted to meeting the needs of our customers.

DISASTERS STRIKE WITHOUT WARNING!

No matter who you are, no matter what city or town you live in, you can be touched
or devastated by a violent crime, terrorist attack or a disaster. You cannot afford to
ignore the facts, your life and the life of your loved ones may depend on it! You
hear about them on TV, the internet and in newspapers everyday, it's no secret
earthquakes, hurricanes, tornadoes, floods, snow storms, tsunamis, economic
recessions, civil unrest, riots, terrorist threats either by chemical, biological,
radiological or nuclear weapons, or assaults on our infrastructure such as
drinking water, air, transportation systems, work places and even our own homes
are at risk. Many of these events are happening with increasing frequency!
Weapons are readily available to those wishing to do as much harm as possible
to as many people as possible and even sacrificing there own lives in the
process. Our own department of homeland security, military, FBI, CIA, NSA and
police forces are scrambling to secure our airports, borders, and U.S. territory
from terrorist threats that have already killed thousands of people to date! Our
nation still mourns the tragic loss of those innocent victims who fell on 9-11. U.S.
government officials have warned us that we will see more terrorist attacks, it’s
not if, it’s when! Many tell us that we do not need gas mask and evacuation
equipment yet most if not all of them have this equipment readily available! While
our security forces are aware of these problems they don’t seem to have the
resources available to battle those determined to inflict devastating damage upon
us!

PREPARE BEFORE DISASTER STRIKES!

In a major disaster you may very well be on you own for at lease a few days,
probably longer. We all must take responsibility for our own family’s safety. Your
top priority, perhaps the single most important decision to make for there
protection before disaster strikes is to plan ahead and be prepared. You must
have essential supplies on hand prior to an emergency, the time to acquire them
is now, ready to use before you need them, by doing so you can greatly increase
your chance of survival. Most of the real tragedy and suffering strike those caught
unprepared. It’s a fact that those caught unprepared always panic. It is wise and
prudent to have the essential supplies on hand and not need them, rather than
not have them and need them! By being prepared you will be in a better position
to help others and stay out of harms way!

FIRST UNDERSTAND, DISASTERS ARE GOING TO HAPPEN!

Each year devastating disasters ravage our nation, leaving behind countless
victims. Pre-disaster planning can have a dramatic impact on minimizing the
tragedy and suffering, resulting in a more efficient and coordinated (non
panicked) response, and will save lives. Now is the time to prepare for these
conditions. Do not wait until it is too late. And, do not be fooled into thinking that
only other people are affected. Remember Terrorist attacks, tsunamis, tornadoes,
blizzards, floods, earthquakes, volcano eruptions, fires, bio-hazard material spills,
radiological, nuclear device detonations, biological and toxic chemical accidents
or attacks can happen because of a large number of factors, most beyond your
control, how well you plan, prepare and response to those situations will
determine how well and if you and your family will survive them.

Most of us would consider it foolish to be without insurance coverage for our
homes, cars, health and lives. How much less important is a survival plan?
Remember during and immediately after a major disaster, you and your family
may very well be on your own for over 72 hours without any assistance from
outside services. Don’t get caught unprepared, be sensible, be safe, be prepared!

At each store you'll find a variety of personal security products such as emergency
supplies and kits, first aid kits, medical supplies, health aids, home safety,
evacuation equipment, self-reliant living items, survival gear, self-defense,
homeland preparedness, search & rescue gear, and camping equipment that will
help prepare your family to survive. Many of these items are suggested on the
basis of real-life possible needs and also for their quality, compactness,
simplicity of use, reliability and portability. We have also offer many home based
safety items that you should keep on hand at all times.